One of Sportsman’s key pillars as a brand is offering first class customer service. In our dedicated Game Customer Support (CS) team, we strive to achieve this every day, aiming to provide excellent levels of service from the start of the customer journey to the end.


We’re a team of five, and provide an enhanced service to customers by adopting a regional approach, covering the North, East and South West. This enables us to advise on transport planning, local mill stock levels and prescriptions, whilst having a clear picture of what’s going on in a specific region that could impact our customers.


A typical day for the Game CS team involves processing customer orders and dealing with customer enquiries as efficiently as possible. We’re the primary contact for both customers and our Account Managers so it’s important that we’re responsive and proactive.


As Game Lead, I act as the primary contact for our Account Managers, as well as the interface between our Operations, Logistics and Commercial teams. I lead the CS Game team throughout the season, helping them develop their experience and knowledge and setting targets and focuses. I really enjoy it, especially watching the team learn and grow.


We always make sure we recognise colleagues that go above and beyond their day-to-day responsibilities, and I’m pleased to say this is something we do regularly in the CS Game team.