The British Game Alliance (BGA) is a not-for-profit initiative which has the support and backing of all shooting organisations.

It is the official marketing board for game, with a dedicated sales team opening up new markets for game here in the UK and overseas. The BGA has partnered with Acoura, who operate the Red Tractor Farm Assurance Scheme, to bring in achievable, yet credible self-regulation to the shooting community.

The BGA’s goal is to bring you better wild game by demanding quality, introducing welfare and quality regulations and helping shoots to self-regulate. Only produce that meets the board’s high standards receives BGA assurance. By looking out for the BGA stamp, you’ll easily find healthy, delicious, sustainably sourced meat you love to cook, serve, and eat.

By eating BGA assured game the consumer can be safe in the knowledge that the meat is sustainably sourced, has a lower carbon footprint and is driving a higher quality standard of game.