Halfway through its fundraiser, Wild and Game has already smashed its targets, and a move to a new distribution centre is underway. Co-founder Steven Frampton gave us an update.

Bristol-based game specialist Wild and Game has started 2022 with some big milestones: the company is in the process of moving to its own distribution warehouse in Somerset, and at the time of writing it’s halfway through an equity fundraiser and is already 227 percent funded, with £454,032 raised. The fundraiser runs until June 2.


The two milestones are connected: the company has grown rapidly in the past two years, achieving 200 percent growth between 2020 and 2021. It launched its direct-to-consumer operation in 2020 and achieved its first supermarket listing - with the Co-Op - in the same year. Since March 2020 it has shipped over 45,000 direct to customer orders and in the past six months it has exceeded £1million in revenues.


The company’s crowdfunder aims to support its rapid growth and its desire to bring game products to an ever-widening audience. The funds raised will support the company’s move to the new distribution warehouse, which will enable Wild and Game to ship orders on Saturdays, offer next day delivery, and fulfil many more orders than before.


Wild and Game co-founder Steven Frampton explains:

“We set up Wild and Game with the aim of putting game fully on the British menu and we’re pleased to say that is happening. We’re not only selling game to people who were already game enthusiasts – more and more of our customers are people who come to because they are keen to try game for a whole host of different reasons, such as sustainability benefits, the fact that it’s lean and nutritious, or simply the fact that it’s something a bit different. The really great thing is that they are coming back for more, and many of them become regular customers.”

Wild and Game helps its customers get the most out of its products by giving them free recipe booklets to build their confidence when cooking with game and demonstrate what a versatile ingredient it is. As its products are all sold frozen, the company has been able to make game a year-round option – not just something to be enjoyed in game season. Reflecting that, the recipe books cover summer salads and barbeque dishes as well as warming winter recipes.

The company also continues to grow its product range: recent additions include marinated meats for barbeque season and an extended venison and wild boar selection.

“We continue to develop new products in response to customer demand,” says Steven. “We’re also constantly adding to our range of variety boxes, with a focus on offering excellent value for money; we feel this is going to be increasingly important to customers in the current economic climate.

“For the rest of 2022 we’ll also be focusing on our marketing efforts. Everything we’ve achieved so far has been done with a very small marketing spend; our fundraise will change that and accelerate our mission of making game a regular sight in supermarkets across the UK.”


There is still time to join the Wild and Game fundraise – head here to find out how: https://www.crowdcube.com/companies/wild-game/pitches/bXEGkq 

Wild and Game